opportunity cost
cost-benefit analysis
indirect
prohibitive
failure cost
admit
allow
oncost
set back
expedient
premiumization
pricewise
technical debt
highway robbery
absorb
make
cheap
recosting
transaction cost
recost
boost
premiumize
cost increase
waste of money
rise
hike
antigouging
overbudget
slippage
capital expenditure
costlily
cost-effectiveness
upmarket
price
mint geranium
inexpensiveness
damage
external failure cost
sweet maudlin
misprice
preprice
expensefulness
purchasable
sunk costs fallacy
go far
price gouge
at a price
bull
table-maker's dilemma
scrape the bottom of the barrel