benchmark
accepted pairing
substitute
productization
tart up
white-label
commoditize
improve on
contemporize
pound the table
reverse palming off
step up one's game
work
co-branding
exploit
disrupt
shape up
skimpflation
improver
cannibalise
rine
intromit
upgrade
embrace, extend and extinguish
convert
sidegrade
improvement
quality requirement
keep up with the Joneses
comparative advantage
trade down
individualize
Taguchi method
parlay
product development
taint
qualify
subtlety
add value
gild the lily
have one's way
developer
market
commercialize
repurpose
agree
migrate
packaging
lift one's game
mod
put lipstick on a pig
trademark
ameliorant
channel
distribution channel
pretense
monkey-branch
revaluate
produce
play
shift
self-advancement
usedness
commodify
avail
test-drive
expansion
modifiableness
overachieve
knockoff
pull up
make hay
poach
instrument
zhoosh
commoditise
bring to bear
enjoy
consumerize
vitiate
commodity
enchant
market penetration
tailor
refine
underprice
proxy fight
good
well-adapted
admixture
make something of
epeen
spec up
all is fish that comes to the net
trade secret
alloy

English words for 'To use something (e.g., a competitor's product) as a standard to improve one's own thing.'

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