benchmark
accepted pairing
productization
substitute
tart up
white-label
commoditize
improve on
contemporize
reverse palming off
pound the table
step up one's game
exploit
work
disrupt
co-branding
shape up
skimpflation
upgrade
intromit
rine
improver
cannibalise
embrace, extend and extinguish
improvement
convert
sidegrade
comparative advantage
trade down
Taguchi method
quality requirement
keep up with the Joneses
individualize
qualify
gild the lily
parlay
taint
add value
have one's way
product development
subtlety
migrate
lift one's game
packaging
repurpose
put lipstick on a pig
mod
trademark
developer
agree
market
commercialize
commodify
pretense
revaluate
usedness
self-advancement
shift
distribution channel
channel
monkey-branch
play
produce
ameliorant
expansion
avail
test-drive
pull up
knockoff
make hay
overachieve
modifiableness
enchant
instrument
consumerize
commodity
enjoy
underprice
commoditise
tailor
bring to bear
zhoosh
poach
market penetration
vitiate
refine
alloy
admixture
make something of
well-adapted
trade secret
epeen
all is fish that comes to the net
spec up
proxy fight
good