cannibalise
migrate
sell down
disrupt
trade down
demarket
skimpflation
undersell
markdown
knock down
discount
mark down
divest
outprice
shrinkflate
price reduction
price cut
deduction
underprice
cheapen
white-label
narrow
abate
destock
beat
cross-sell
brandwash
demarketing
long tail
run down
poach
pirate
depreciate
tart up
deflate
unspoil
clearance
special
cheap out
shrinkflation
product development
inboard
snip
clearance sale
inventory-clearance sale
bear
sell off
price out of the market
cut back
market
dutch auction
underbuy
cobrand
downtrading
shelter
tax shelter
recapitalize
benchmark
trade up
decapacitate
price cutting
contemporize
group buying
substitute good
cream-skim
destocking
channel
line of business
price maker
bait and switch
draw in
downshift
circulationism
take one's business elsewhere
distribution channel
agri-entertainment
quality fade
remerchandise
selldown
sale
short selling
liquidize
discount store
deleverage
upcycle
reseller
decoct
lower
cost saving
sell out
stockist
sell up
tax relief
crappify
divestment

English words for 'To reduce sales or market share (for one of one's own products) by introducing another.'

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