disrupt
cannibalise
tart up
markdown
migrate
price maker
cream-skim
bear
inboard
add value
gild the lily
customerize
skimpflation
benchmark
contemporize
brandwash
plant a seed
price skimming
pivot
predatory pricing
bait and switch
demarket
sell
non-price competition
snip
downtrading
downscale
change aversion
demerit good
product development
market
snake oil
unmarketability
vitiate
embrace, extend and extinguish
misoptimize
disruptive
poach
push
distress merchandise
productization
beat
price out of the market
elastic demand
rescale
mispromote
substitute good
rationalization
trade down
pull a rabbit out of a hat
winner-take-all
unspoil
demarketing
cheap out
long tail
price cut
cold sell
improve on
trade-off
commercialize
discount
majat
fall up
upcycle
undersell
mispitch
pirate
sell down
cream skimming
cobrand
if it ain't broke, don't fix it
jew down
nicheness
misbrand
visual merchandising
micro-retailing
value-added reseller
redound
lower the bar
co-branding
shrinkflate
marketizer
cheapen
hedging
Edsel
mismarket
branch out
jump the shark
customercentric
hedge
comparative advantage
cross-sell
Disneyfy
benchmarketing
channel stuffing
guerrilla marketing
shorten
bad faith

English words for 'To improve a product or service in ways that displace an established one and surprise the market.'

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