public-relations campaign
sales campaign
publicity
countercampaign
politicking
playbook
target group
artivism
hustings
stump
promotional
political marketing
fosterage
target audience
vote-winner
repoliticization
hard sell
bell ringing
soft sell
promotionalism
canvassing
electioneering
admix
counteradvertising
informationism
public service announcement
pluggery
precampaign
ad campaign
jihad
black advance
ad blitz
advertising campaign
advertisee
wokewashing
murketing
astroturfing
lobbyism
plantgating
surrogate advertising
guerrilla marketing
sloganeering
product placement
tagline
institutional advertising
advert
adland
torchbearing
witch-hunt
drumbeater