dramatic structure
positive transition
emotional pivot
affective
anthropopathetic
anthropopathetically
volte-face
Techspressionism
act out
experiential advertising
emotionable
adspeak
ow
atmospheric
emotionful
emotive
emotionality
emotionalize
excite
impression
advertisingese
affectional
emotionalization
sentimental
yoinks
ultrahyped
shockvertising
affect
advert
rotator
conversion
touched
copy sort
pathos
emotional
sponcon
tout
seesaw
publicity
advectional
advective
culture jamming
emotioning
excited
mad
unrestrained
delirious
ballyhoo
frantic
feels
psychoemotional
bumper
histrionics
resonance
public service announcement
rhapsody
temperamental
~
postroll
indicative
information fatigue syndrome
emotic
libratious
commercial art
mediascape
pathopoeia
kibun
woe is me
argumentum ad passiones
wash over
choke up
showcard
emotionology
thrillsome
emote
pathognomy
lyrical
emotionally
antiadvertising
incandescent
hysterical
personal advertisement
socioemotional
aprosodia
electric
diggety
promotional
hard sell
advertainment
tired and emotional
melting
to
exhortative

English words for 'One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.'

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