friend
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suggestion
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essence
idealisation
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grist for the mill
float
connotation
goody
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ideologic
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desideratum
ideatic
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angel's advocate
gold mine
throw out
convenience
inoculate
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blunt instrument
ideahood
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instrumentalisation
ideogenic
gestation
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jumble
patchwork
avatar
embodiment
abstraction
hodgepodge
incarnation
conceptualize
instantiation
figment
greatest thing since sliced bread
hidden agenda
pipe dream
come in handy
abstract
design
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must-have
rest
ideal
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put before
whimsy
personification
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just the ticket
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put to good use
executional
dream up
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what the doctor ordered
commodity
Rorschach test
notioned
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utility
all is fish that comes to the net
buy in
critical success factor
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recommendation
objectification
put into practice
spectrum
get across