murketing
institutional advertising
guerrilla marketing
counteradvertising
marketeering
cross-promotion
plugola
surrogate advertising
antimarketing
advertizement
advertisement
advertising
bait and switch
ad
target audience
advert
antiadvertising
free trial
advertizing
ambush marketing
deceptive advertising
product placement
sales promotion
promotional
snake oil
publicity
plug
hyperadvertising
target group
publicise
pluggery
mediatize
unmarketability
campaignlike
activation
special
subliminal
advertisey
non-price competition
adless
infotisement
brand stretch
Edsel
countercommercial
experiential advertising
informationism
sales campaign
spamvertise
street team
soft sell
brandalism
martech
ballyhoo
advertese
tagline
product introduction
bill
emotional pivot
spamvertizement
public service announcement
prepublicity
antispam
sharp practice
marketese
come-on
passive
embrace, extend and extinguish
trump up
antibundling
surreptitious advertisement
mispromote
shockvertising
brandwash
co-branding
benchmarketing
antibranding
propagand
antipublicity
brand linkage
advertainment
sell
tout
mainsleaze
hypester
advertisee
hunbot
convert
avail
embed
inconspicuously
branding
demarketing
marcomms
adland
sponcon

English words for 'An advertising strategy that avoids direct mentions of a product or service, focusing instead on creating vague "buzz" and publicity.'

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