revenge
upsetter
shutout
skunk
elimination tournament
giant-killing
bingo
whitewash
hippodrome
in the game
pwn
margin of victory
down
dub
W
prize-taking
break
scalp
victor
win
runner-up
winner
second best
champion
backgammon
upset
decision
favourite
come from behind
bolter
full time
defeated
rubber match
quarterfinal
checkmate
favorite
fight to the death
front-runner
discomfited
mug-hunting
defeat
get the better of
overcome
won-lost record
podium
walkover
heartbreaker
standoff
grudge match
stakeswin
intercompetitor
top dog
kill
tie
draw
contest
critic
needle match
final
shiroboshi
opposite
hiwaza
record
competition
heavyweight
even
tied
local derby
behind
lurch
level
walloper
win back
edge out
giant-killer
athletic contest
scoresheet
snatch victory from the jaws of defeat
athletics
athletic competition
Rose
field meet
lost
winning streak
podium position
prizewinning
loser
also-ran
squeeze out
whip
titlist
chequered flag
jump pass
single-elimination tournament
down
upset
intercompetitor
even
tied
behind
level
lost
prizewinning
revenge
upsetter
shutout
skunk
elimination tournament
giant-killing
bingo
whitewash
hippodrome
pwn
margin of victory
dub
W
prize-taking
break
scalp
victor
win
runner-up
winner
second best
champion
backgammon
upset
decision
favourite
bolter
full time
defeated
rubber match
quarterfinal
favorite
fight to the death
front-runner
discomfited
mug-hunting
won-lost record
podium
walkover
heartbreaker
standoff
grudge match
stakeswin
top dog
kill
tie
draw
contest
critic
needle match
final
shiroboshi
opposite
hiwaza
record
competition
heavyweight
local derby
lurch
walloper
giant-killer
athletic contest
scoresheet
athletics
athletic competition
Rose
field meet
winning streak
podium position
loser
also-ran
titlist
chequered flag
jump pass
single-elimination tournament
come from behind
defeat
get the better of
overcome
win back
edge out
snatch victory from the jaws of defeat
squeeze out
whip
noun
- A win in such a game.
- A similar game or amusement in which participants tick off themed words, phrases or pictures as these are called out, or as they are mentioned, for example during a speech or performance
- A game of chance for two or more players, who mark off numbers on a grid as they are announced by the caller; the game is won by the first person to call out "bingo!" or "house!" after crossing off all numbers on the grid or in one line of the grid.
- A play where all seven of a player's letter tiles are played, awarding a score bonus.
verb
- To play the game of bingo.
- To play all of one's seven tiles in one move in the game of Scrabble, earning a score bonus.
- To give the winning cry of "bingo!" in a game.
- To return to base.
adj
intj
adj
- Having a lower score than an opponent.
- Sad, unhappy, depressed, feeling low.
- Mechanically failed, collided, shot down, or otherwise suddenly unable to fly.
- Sick or ill.
- Negative about; hostile to.
- Comfortable with, accepting of.
- Wounded and unable to move normally, or killed.
- Facing downwards.
- Fallen or felled.
- At a lower level than before.
- Accepted, respected, or loyally participating in the (thug) community.
- Finished (of a task); defeated or dealt with (of an opponent or obstacle); elapsed (of time). Often coupled with to go (remaining).
- Out.
- Thoroughly practiced, learned or memorised; mastered. (Compare down pat.)
- Inoperable; out of order; out of service.
prep
- From one end to another of (in any direction); along.
- From the higher end to the lower of.
- At (a given place that is seen as removed from one's present location or other point of reference).
- From north to south of.
noun
- The pubescence of plants; the hairy crown or envelope of the seeds of certain plants, such as the thistle.
- That which is made of down, as a bed or pillow; that which affords ease and repose, like a bed of down.
- Down payment.
- A hill, especially a chalk hill; rolling grassland
- A tract of poor, sandy, undulating or hilly land near the sea, covered with fine turf which serves chiefly for the grazing of sheep.
- Soft, fluffy immature feathers which grow on young birds. Used as insulating material in duvets, sleeping bags and jackets.
- The soft hair of the face when beginning to appear.
- An act of swallowing an entire drink at once.
- A negative aspect; a downer, a downside.
- A clue whose solution runs vertically in the grid.
- A downstairs room of a two-story house.
- The lightest quark with a charge number of −¹⁄₃.
- A field, especially one used for horse racing.
- A single play, from the time the ball is snapped (the start) to the time the whistle is blown (the end) when the ball is down, or is downed.
adv
- At or towards any place that is visualised as 'down' by virtue of local features or local convention, or arbitrarily, irrespective of direction or elevation change.
- So as to reduce size, weight or volume.
- From less to greater detail.
- So as to lessen quantity, level or intensity.
- Forward, straight ahead.
- In the direction leading away from the principal terminus, away from milepost zero.
- To the south (as south is at the bottom of typical maps).
- From a higher position to a lower one; downwards.
- At a lower or further place or position along a set path.
- As a down payment.
- On paper (or in a durable record).
- Get down.
- Into a state of non-operation.
- To a subordinate or less prestigious position or rank.
- Towards the opponent's side (in ball-sports).
- Away from the city (regardless of direction).
- Used with verbs to indicate that the action of the verb was carried to some state of completion, permanence, or success rather than being of indefinite duration.
- From a remoter or higher antiquity.
- So as to secure or compress something to the floor, ground, or other (usually horizontal) surface.
verb
- To disparage; to put down.
- To drink or swallow, especially without stopping before the vessel containing the liquid is empty.
- To knock (someone or something) down; to cause to come down; to fell.
- Specifically, to cause (something in the air) to fall to the ground; to bring down (with a missile etc.).
- To render (the ball) dead, typically by touching the ground while in possession.
- To lower; to put (something) down.
- To defeat; to overpower.
- To sink (a ball) into a hole or pocket.
- To cover, ornament, line, or stuff with down.
noun
- A win.
- A twenty-dollar sack of marijuana.
- A blow, thrust, or poke.
- A trend in music starting in 2009, in which bass distortion is synced off timing to electronic dance music.
- The replacement of a voice part in a movie or cartoon, particularly with a translation; an instance of dubbing.
- A style of reggae music involving mixing of different audio tracks.
- An unskillful, awkward person.
- A mostly instrumental remix with all or part of the vocals removed.
- A pool or puddle.
- A wheel rim measuring 20 inches or more.
- A piece of graffiti in metallic colour with a thick black outline.
verb
- (now historical) To confer knighthood; the conclusion of the ceremony was marked by a tap on the shoulder with a sword.
- To strike cloth with teasels to raise a nap.
- To replace the original soundtrack of a film with a synchronized translation
- To make a copy from an original or master audio tape.
- To dress a fishing fly.
- To dress with an adze.
- To make a noise by brisk drumbeats.
- To prepare (a gamecock) for fighting, by trimming the hackles and cutting off the comb and wattles.
- To rub or dress with grease, as leather in the process of currying it.
- To mix audio tracks to produce a new sound; to remix.
- To deem.
- To execute a shot poorly.
- To do something badly.
- To name, to entitle, to call.
- To clothe or invest; to ornament; to adorn.
- To add sound to film or change audio on film.
noun
- A game won by the receiving player(s).
- The transition area between a singer's vocal registers; the passaggio.
- A significant change in circumstance, attitude, perception, or focus of attention.
- An interval or intermission between two parts of a performance, for example a theatre show, broadcast, or sports game.
- A place where waves break (that is, where waves pitch or spill forward creating white water).
- A sharp bit or snaffle.
- The number of points scored by one player in one visit to the table.
- An area along a river that features steep banks, bluffs, or gorges (e.g., Upper Missouri River Breaks National Monument, US).
- A section of extended repetition of the percussion break to a song, created by a hip-hop DJ as rhythmic dance music.
- A temporary split with a romantic partner.
- The point in the musical scale at which a woodwind instrument is designed to overblow, that is, to move from its lower to its upper register.
- A change, particularly the end of a spell of persistent good or bad weather.
- A keystroke or other signal that causes a program to terminate or suspend execution.
- A scheduled interval of days or weeks between periods of school instruction; a holiday.
- A rest or pause, usually from work.
- The counter-attack.
- A short holiday.
- An instance of breaking something into two or more pieces.
- A physical space that opens up in something or between two things.
- A sudden fall in prices on the stock exchange.
- The beginning (of the morning).
- An act of escaping.
- The first shot in a game of billiards.
- The curve imparted to the ball's motion on the green due to slope or grass texture.
- A time for students to talk or play between lessons.
- The separation between lines, paragraphs or pages of a written text.
- The start of a horse race.
- A short section of music, often between verses, in which some performers stop while others continue.
verb
- To go down, in terms of temperature, indicating that the most dangerous part of the illness has passed.
- To become deeper at puberty.
- To terminate the execution of a program before normal completion.
- To become weakened in constitution or faculties; to lose health or strength.
- To interrupt or cease one's work or occupation temporarily; to go on break.
- To make an abrupt or sudden change; to change gait.
- To demote; to reduce the military rank of.
- To counter-attack.
- To burst forth; to make its way; to come into view.
- To open (a safe) without using the correct key, combination, or the like.
- To become audible suddenly.
- To interrupt; to destroy the continuity of; to dissolve or terminate.
- To be crushed, or overwhelmed with sorrow or grief.
- To turn an animal into a beast of burden.
- Of prices on the stock exchange: to fall suddenly.
- To cause the shell of (an egg) to crack, so that the inside (yolk) is accessible.
- To cause (a barrier) to no longer bar.
- To ruin financially.
- To disclose or make known an item of news, a band, etc.
- To change a steady state abruptly.
- To surpass or do better than (a specific number); to do better than (a record), setting a new record.
- To destroy the official character and standing of; to cashier; to dismiss.
- To end the run of (a play).
- To render (a game) unchallenging by altering its rules or exploiting loopholes or weaknesses in them in a way that gives a player an unfair advantage.
- To cause (some feature of a program or piece of software) to stop functioning properly; to cause a regression.
- To destroy the arrangement of; to throw into disorder; to pierce.
- To (attempt to) disengage and flee to; to make a run for.
- To begin or end.
- To suddenly become.
- To win a game (against one's opponent) as receiver.
- To make the first shot; to scatter the balls from the initial neat arrangement.
- To demulsify.
- To end (a connection); to disconnect.
- To destroy the strength, firmness, or consistency of.
- To divide (something, often money) into smaller units.
- To arrive.
- To cause (a person or animal) to lose spirit or will; to crush the spirits of.
- To interrupt (a fall) by inserting something so that the falling object does not (immediately) hit something else beneath.
- To separate into two or more pieces, to fracture or crack, by a process that cannot easily be reversed for reassembly.
- To crack or fracture (bone) under a physical strain.
- To stop, or to cause to stop, functioning properly or altogether.
- To alter in type due to emotion or strain: in men, generally to go up, in women, sometimes to go down; to crack.
- To collapse into surf, after arriving in shallow water.
- To end.
- To remove one of the two men on (a point).
- To suspend the execution of a program during debugging so that the state of the program can be investigated.
- To violate; to fail to adhere to.
- To cause, or allow the occurrence of, a line break.
- To B-boy; to breakdance.
noun
- A victory, especially at the expense of someone else.
- The top; the summit.
- A part of the skin of the head, with the hair attached, formerly cut or torn off from an enemy by warriors in some cultures as a token of victory.
- The part of the head where the hair grows from, or used to grow from.
- The skin of the head of a stag with the horns attached.
- A bed or stratum of shellfish.
- The top of the head; the skull.
verb
- To remove the skin of.
- To brush the hairs or fuzz from (wheat grains, etc.) in the process of high milling.
- To resell, especially tickets, usually for an inflated price, often illegally.
- To bet on opposing competitors so as to make a profit from the bookmaker.
- To destroy the political influence of.
- To screen or sieve ore before further processing.
- To remove the scalp (part of the head from where the hair grows), by brutal act or accident.
- On an open outcry exchange trading floor, to buy and sell rapidly for one's own account, aiming to buy from a seller and a little later sell to a buyer, making a small profit from the difference (roughly the amount of the bid/offer spread, or less).
- To remove the grass from.
noun
- An individual victory.
- A feat carried out successfully; a victorious achievement.
- Pleasure; joy; delight.
verb
- To obtain (someone) by wooing; to make an ally or friend of (frequently with over).
- To defeat or surpass someone or something.
- To triumph or achieve victory in (a game, a war, etc.).
- To achieve victory.
- To have power, coercion or control.
- To reach some destination or object, despite difficulty or toil (now usually intransitive, with preposition or locative adverb).
- To obtain (something desired).
- To cause a victory for someone.
- To extract (ore, coal, etc.).
- To dry by exposure to the wind.
- To gain (a prize) by succeeding in competition or contest.
noun
- {{lb|en|backgammon}} A victory in the game when the loser has not borne off a stone, and still has one or more stones in the winner's inner home row or on the bar.
- A board game for two players in which each has 15 stones which move between 24 triangular points according to the roll of a pair of dice; the object is to move all of one's pieces around, and bear them off the board.
verb
adj
- used of an unexpected defeat of a team favored to win
- afflicted with or marked by anxious uneasiness or trouble or grief
- thrown into a state of disarray or confusion
- mildly physically distressed
- having been turned so that the bottom is no longer the bottom
noun
- an unhappy and worried mental state
- the act of disturbing the mind or body
- a physical condition in which there is a disturbance of normal functioning
- a tool used to thicken or spread metal (the end of a bar or a rivet etc.) by forging or hammering or swaging
- the act of upsetting something
- an improbable and unexpected victory
verb
noun
- A contestant or competitor thought most likely to win.
- A short curl dangling over the temples, fashionable in the reign of Charles II.
- A person who is preferred or trusted above all others.
- A bookmark in a web browser.
- A person or thing who enjoys special regard or favour.
verb
- To favour.
- To bookmark.
- To add to one's list of favourite items on a website that allows users to compile such lists.
adj
noun
- An obscure athlete who wins an upset victory.
- A horse that wins at long odds.
- A machine or mechanism that automatically sifts milled flour.
- A person who sifts flour or meal.
- A member of a political party who does not support the party's nominee.
- A plant that grows larger and more rapidly than usual.
- In team sports, a relatively little-known or inexperienced player who inspires the team to greater success.
- A kind of fishing line; a boulter.
- A missed landing on an aircraft carrier; an aircraft that has made a missed landing.
- A filter mechanism.
- A person or thing that bolts, or runs suddenly.
verb
verb
noun
- A result amongst the best three at a competition.
- A platform on which to stand, as when conducting an orchestra or preaching at a pulpit; any low platform or dais.
- The dwarf wall surrounding the arena of an amphitheatre, from the top of which the seats began.
- A foot or footstalk.
- The masonry under the stylobate of a temple, sometimes a mere foundation, sometimes containing chambers.
- A steepled platform upon which the three competitors with the best results may stand when being handed their medals or prize.
- A stand used to hold notes when speaking publicly.
verb
noun
- A bye or victory awarded to a competitor when a scheduled opponent fails to play a game.
- An easy victory; a walkaway.
- Someone easy to defeat.
- An ecological survey carried out by walking across and examining a piece of land.
- Someone who does not stand up for themself when mistreated; a doormat
- A horse race with only one entrant.
- A backbend combined with a handstand.
- A type of railroad passenger car seat, having reversible seat backs that can be moved across the seat to face either direction of travel
noun
- A match which ends in defeat for a promising player or team.
- Something that causes sorrow, grief or extreme disappointment.
- Someone, usually attractive, who flirts with or otherwise enamours a person, but does not reciprocate their love.
- An independent role-playing game that attempts to fix various perceived design flaws in an established RPG, but whose few innovations will not reach a wide audience due to its lack of marketability.
noun
- The grounding of the ball on the opponent's court, winning the rally.
- Specifically, the death blow.
- A creek; a body of water; a channel or arm of the sea.
- The act of killing.
- The result of killing; that which has been killed.
verb
- To strike (a ball, etc.) with such force and placement as to make a shot that is impossible to defend against, usually winning a point.
- To cause great pain, discomfort, or distress to; to hurt.
- To punish severely.
- To cause (a ball, etc.) to be out of play, resulting in a stoppage of gameplay.
- To produce intense pain.
- To amaze, exceed, stun, or otherwise incapacitate.
- To put to death; to extinguish the life of.
- To exert oneself to an excessive degree.
- To exert an overwhelming effect on.
- To stop, cease, or render void; to terminate.
- To force a company out of business.
- To deadmelt.
- To render inoperative.
- To succeed with an audience, especially in comedy.
- To produce feelings of dissatisfaction or revulsion in.
- To use up or to waste.
- To cause to assume the value zero.
- To disconnect (a user) involuntarily from the network.
- To sexually penetrate in a skillful way.
- To overpower, overwhelm, or defeat.
noun
- the finish of a contest in which the score is tied and the winner is undecided
- neckwear consisting of a long narrow piece of material worn (mostly by men) under a collar and tied in knot at the front
- a social or business relationship
- equality of score in a contest
- a horizontal beam used to prevent two other structural members from spreading apart or separating
- a fastener that serves to join or connect
- (music) a slur over two notes of the same pitch; indicates that the note is to be sustained for their combined time value
- one of the cross braces that support the rails on a railway track
- a cord (or string or ribbon or wire etc.) with which something is tied
verb
- fasten or secure with a rope, string, or cord
- finish a game with an equal number of points, goals, etc.
- limit or restrict to
- connect, fasten, or put together two or more pieces
- form a knot or bow in
- create social or emotional ties
- perform a marriage ceremony
- make by tying pieces together
- unite musical notes by a tie
noun
- the finish of a contest in which the score is tied and the winner is undecided
- a gully that is shallower than a ravine
- an entertainer who attracts large audiences
- anything (straws or pebbles etc.) taken or chosen at random
- a playing card or cards dealt or taken from the pack
- a golf shot that curves to the left for a right-handed golfer
- (American football) the quarterback moves back as if to pass and then hands the ball to the fullback who is running toward the line of scrimmage
- poker in which a player can discard cards and receive substitutes from the dealer
- the act of drawing or hauling something
verb
- cause to move by pulling
- get or derive
- make a mark or lines on a surface
- make, formulate, or derive in the mind
- bring, take, or pull out of a container or from under a cover
- represent by making a drawing of, as with a pencil, chalk, etc. on a surface
- take liquid out of a container or well
- give a description of
- select or take in from a given group or region
- elicit responses, such as objections, criticism, applause, etc.
- suck in or take (air)
- move or go steadily or gradually
- remove (a commodity) from (a supply source)
- choose at random
- earn or achieve a base by being walked by the pitcher
- bring or lead someone to a certain action or condition
- to obtain a liquid from somewhere
- write a legal document or paper
- engage in drawing
- move or pull so as to cover or uncover something
- allow a draft
- require a specified depth for floating
- pull (a person) apart with four horses tied to his extremities, so as to execute him
- cause to move in a certain direction by exerting a force upon, either physically or in an abstract sense
- take in, also metaphorically
- direct toward itself or oneself by means of some psychological power or physical attributes
- thread on or as if on a string
- stretch back a bowstring (on an archer's bow)
- pass over, across, or through
- finish a game with an equal number of points, goals, etc.
- shrink
- reduce the diameter of (a wire or metal rod) by pulling it through a die
- steep; pass through a strainer
- remove the entrails of
- flatten, stretch, or mold metal or glass, by rolling or by pulling it through a die or by stretching
- cause to localize at one point
noun
noun
- An opponent.
- Something opposite or contrary to something else.
- A person or thing that is entirely different from or the reverse of someone or something else; used to show contrast between two people or two things.
- An antonym.
- An additive inverse.
prep
adj
- Facing in the other direction.
- Of leaves and flowers, positioned directly across from each other on a stem.
- Located directly across from something else, or from each other.
- Of either of two complementary or mutually exclusive things.
- Extremely different; inconsistent; contrary; repugnant; antagonistic.
adv
noun
- the number of wins versus losses and ties a team has had
- anything (such as a document or a phonograph record or a photograph) providing permanent evidence of or information about past events
- sound recording consisting of a disk with a continuous groove; used to reproduce music by rotating while a phonograph needle tracks in the groove
- the sum of recognized accomplishments
- a compilation of the known facts regarding something or someone
- an extreme attainment; the best (or worst) performance ever attested (as in a sport)
- a document that can serve as legal evidence of a transaction
- a list of crimes for which an accused person has been previously convicted
verb
adj
- of the score in a contest
- equal in degree or extent or amount; or equally matched or balanced
- symmetrically arranged
- occurring at fixed intervals
adj
- divisible by two
- being level or straight or regular and without variation as e.g. in shape or texture; or being in the same plane or at the same height as something else (i.e. even with)
noun
adv
- used as an intensive especially to indicate something unexpected
- in spite of; notwithstanding
- to a greater degree or extent; used with comparisons
- to the full extent
verb
adj
noun
adv
adj
- of the score in a contest
- having a surface without slope, tilt in which no part is higher or lower than another
- not showing abrupt variations
- being on a precise horizontal plane
- oriented at right angles to the plumb
noun
- a position on a scale of intensity or amount or quality
- a relative position or degree of value in a graded group
- a specific identifiable position in a continuum or series or especially in a process
- height above ground
- indicator that establishes the horizontal when a bubble is centered in a tube of liquid
- a flat surface at right angles to a plumb line
- an abstract place usually conceived as having depth
- a structure consisting of a room or set of rooms at a single position along a vertical scale
verb
noun
name
- An unincorporated community and census-designated place in Mayes County, Oklahoma.
- A hamlet in Perranzabuloe parish, Cornwall, England (OS grid ref SW7754).
- A town and hamlet therein, in Wayne County, New York.
- A town in Waushara County, Wisconsin.
- A community in Cumberland County, Nova Scotia, Canada.
- A surname from Middle English.
- A female given name from Germanic.
- An unincorporated community in Rock County, Nebraska.
adj
- not gained or won
- no longer in your possession or control; unable to be found or recovered
- spiritually or physically doomed or destroyed
adj
- having lost your bearings; confused as to time or place or personal identity
- cannot be recovered or regained
- not caught with the senses or the mind
- deeply absorbed in thought
- perplexed by many conflicting situations or statements; filled with bewilderment
- unable to function; without help
noun
verb
- To defeat, as in a contest or game.
- To bind the end of a rope with twine or other small stuff to prevent its unlaying: fraying or unravelling.
- To sew lightly; specifically, to form (a fabric) into gathers by loosely overcasting the rolled edge and drawing up the thread.
- To hoist or purchase by means of a whip.
- To urge into action or obedience.
- To hit with any flexible object.
- To throw or kick an object at a high velocity.
- To move very fast.
- To transfer momentum from one skater to another.
- To mix in a rapid aerating fashion, especially food.
- To thrash; to beat out, as grain, by striking.
- To move (something) very fast; often with up, out, etc.
- To enforce a member voting in accordance with party policy.
- To snap back and forth like a whip.
- To hit with a whip.
- To fish a body of water especially by making repeated casts.
- To lash with sarcasm, abuse, etc.
noun
- A lash; a pliant, flexible instrument, such as a rod (commonly of cane or rattan) or a plaited or braided rope or thong (commonly of leather) used to create a sharp "crack" sound for directing or herding animals.
- A whipper-in.
- A blow administered with a whip.
- A coach driver; a coachman.
- The quality of being whiplike or flexible; suppleness, as of the shaft of a golf club.
- A document distributed weekly to MPs by party whips informing them of upcoming votes in parliament.
- A move in which one player transfers momentum to another.
- The regular status of an MP within a parliamentary party, which can be revoked by the party as a disciplinary measure.
- A whipping motion; a thrashing about.
- The same instrument used to strike a person or animal for corporal punishment or torture.
- A mode of personal motorized transportation; an automobile, all makes and models including motorcycles, excluding public transportation.
- A member of a political party who is in charge of enforcing the party's policies in votes; a whipper-in.
- A spring in certain electrical devices for making a circuit
- A wippen, a rocking component in certain piano actions.
- A purchase in which one block is used to gain a 2:1 mechanical advantage.
- Whipped cream.
English words for 'A win by a previous loser.'
As you may have noticed, above you will find words for "A win by a previous loser.". Hover the mouse over the word you'd like to know more about to view its definition. Click 
to find a better fitting word. Finally, thanks to ChatGPT, the overall results have been greatly improved.
Recent Queries
fine quality
to go berserk
to be tied together
to topple over
athletic.
Conclusive
companionable
front runner
a bit.
sticking together
translated sentence
leather boots
soup
to take care
same meaning
a little bit.
fake marriage
success or failure
discuss.
supplementary payment
failure to receive.
danger zone
a number of
it is no use crying over spilt milk
marks
back pocket
end of term
mantises
a parsing.
on the verge of
a great amount
spadework
EWS
underside
rematch
Zoroastrianism
kabuki play
stakeholder
ne'er-do-well
harness
opacity
washbasin
a quarrel.
inert.
to own
aide
imaginary
domain
sage
bad luck