spokesmodel
public relations man
publicity man
PR man
press agent
Merry Andrew
celebrityhood
bag-carrier
credibility
smearer
overexposure
on-brand
personal capital
publicist
reputationism
godhead
microcelebrity
reputee
reputationally
subcelebrity
spokespersonship
big shot
toast
somebody
spokesmanly
rantsona
celebrityness
megaphone
face man
reputative
reputational
phony
hallmarker
profile
hire
smear word
spinmeister
spin doctor
flack
noncelebrity
hypester
traducer
backbiter
spokescharacter
celeb
meat puppet
slanderer
defamer
libeler
vilifier
Ratner moment
maligner
flak catcher
note
marketroid
face
flack catcher
famousish
cosmetologist
bum rap
flak
mispromotion
imagemaker
facework
profilee
stardom
multihyphenate
trumpeter
big cheese
crackerjack
big tamale
publicizer
herald
image
professional
double
neg
point person
mediatorship
major
famacide
superagent
unstarlike
look-alike
celebutard
smirch
reporterly
Aunt Sally
celebritize
assumed name
cosmetician
face-saving
know of
celetoid
who's who
people journalism
newsman

English words for 'A spokesperson hired based on appearance or celebrity rather than credibility.'

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