secret sauce
point of reference
inspiration
gestation
incarnation
embodiment
avatar
runner
flight of fancy
pedigree
polyideic
synthesis
ideogenic
synthetic thinking
holophrasis
originalist
conception
ideate
afterthought
monoideic
substance
meaning
castle in the air
hidden agenda
brainwave
scheme
concretization
cogitation
preoccupation
netherthought
gestate
fixed idea
ideal
idealisation
idealization
dream up
episteme
proposal
attack
plan of attack
approach
hyperinnovation
composite
friend
plot
ideation
complex
float
expression
planing
strategy
executional
think of
planned
implantation
proposition
jumble
mentally
testing ground
layout
linkage
hodgepodge
devise
patchwork
quixotry
idealess
ideological
ideagenous
association of ideas
one-track
utterability
hodology
ideologic
notional
put-up
out-of-the-box thinking
conceptualize
conceptualise
paternity
have the first idea
mooncalf
abstract idea
conceive
connotation
cold water
scheming
association
connexion
connection
soup sandwich
authorship
ideopraxist
executant
divergent thinking

English words for 'A secret idea or plan; a crucial element of something that makes it unique or functional.'

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