secret sauce
point of reference
inspiration
gestation
embodiment
incarnation
avatar
runner
pedigree
flight of fancy
synthetic thinking
ideogenic
polyideic
synthesis
originalist
holophrasis
ideate
conception
afterthought
monoideic
substance
meaning
brainwave
scheme
castle in the air
hidden agenda
concretization
idealisation
gestate
fixed idea
ideal
idealization
netherthought
cogitation
preoccupation
attack
proposal
dream up
episteme
approach
plan of attack
composite
float
ideation
friend
plot
hyperinnovation
complex
proposition
implantation
think of
planing
executional
expression
planned
strategy
idealess
devise
testing ground
patchwork
quixotry
hodgepodge
linkage
layout
mentally
jumble
ideologic
hodology
one-track
utterability
association of ideas
ideagenous
ideological
notional
paternity
executant
soup sandwich
cold water
out-of-the-box thinking
connection
ideopraxist
put-up
mooncalf
association
divergent thinking
authorship
conceive
connexion
scheming
have the first idea
connotation
conceptualize
conceptualise
abstract idea

English words for 'A secret idea or plan; a crucial element of something that makes it unique or functional.'

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