day-after recall test
stickiness
stopping power
impression
copy sort
minutage
click-through
copy test
advertorial
advermation
target rating point
click-through rate
soft sell
advertisingese
penetration
open rate
commercial break
conversion
public service announcement
surreptitious advertisement
picture sort
media kit
psychographics
adfolk
advertisee
snipe
newsplan
virtual consumption
pre-to-post
algorithmocracy
direct mail
web bug
personal ad
target group
conversion rate
ad inventory
commercial art
top of mind awareness
Ceefax
teleshopping
advertising department
advertiser
prestitial
advertising division
sales campaign
sales promotion
classified ad
banner
native advertising
voucher
many
mailshot
small ad
sweeps
classified advertisement
adland
classified
neuromarketing
emotional pivot
motivation
neuro-marketing
advertese
ride the boards
ad campaign
advertising campaign
ad blitz
advertence
count noses
consumer research
flyer
bill
broadsheet
broadside
tout
publicity
circular
shockvertising
flier
brand stretch
handbill
throwaway
information scent
target audience
promotional
specialogue
packshot
social listening
customer research
sponcon
inch
column inch
response
entry point for the eye
institutional advertising
mailing list
surrogate advertising

English words for 'A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.'

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