time preference
taste
expectancy
revealed preference
preferring
mone
consumerish
forechoice
preferential
acquired taste
lickerousness
tasteful
foretaste
cup of coffee
wish
cup of joe
transumer
consumerlike
substitute good
market-led
emacity
consumptivity
disprefer
retrophilia
roll up
choicely
composite demand
IKEA effect
eager
partiality
speed
Mc-
prelation
dispreference
inclined
prefs
decoy effect
preference
consumership
temperance
retail
niche
appealing
choosy
fun
predilection
forechoose
sales resistance
playfulness
pre-to-post
free will
sell-through
consumptiveness
attraction
neuromarketing
Veblen good
attractiveness
temperate
neuro-marketing
multiconsumer
try
rather
brand image
distinguishingly
selected
preferment
prepossessing
hyperconsumerism
dollar democracy
consumeristically
fare
temptableness
partial to
ooh
consumptively
prepossession
customercentric
selectivity
splurchase
preferredness
pose
choose one's fighter
-tropic
propensity
unaccustomedness
wale
overinterestedness
lead
disposition
forecount
abstemious
elect
-phily
demand
penchant

English words for 'A measure of the preference a consumer has for immediate enjoyment rather than enjoyment at a future time.'

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